Gary Bird
Entrepreneur, Founder & CEO of SMC National, Marketing Mastermind Leader & Podcaster
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I'm Gary Bird
In my day job, I run a marketing company called SMC National and I’m here to share everything I’ve learned while growing my agency from nothing to $20M in revenue. I LOVE helping driven marketing entrepreneurs like you build on my success. Join me on a journey up the mountain as I show you how to make it BIG — by always giving more.
What is SMC?
A Dental Marketing Firm That is Addicted to Growth
Under Gary’s leadership, SMC offers a data-driven approach that lifts our clients — and helps make us the fastest growing dental marketing company in the world.
Lead Generation
Build Predictable New Patient Flow
Tired of throwing marketing dollars at the wall and hoping something sticks? So are we. That’s why we’ve built a team that does one thing really well: combining a rigorous use of data with deep experience in the group practice space to give you a consistent stream of new patients walking through your doors.
Data Reporting
Power Your Growth With Data
We measure and optimize every step of your new patient funnel from ads to phone conversion rates. You’ll also gain a level of insight and transparency that you won’t find anywhere else, including real-time access to all of your essential marketing KPIs through our tracking app so you can plan and scale with confidence.
Subscription Pricing
Say Goodbye to Contracts
Welcome to the driver’s seat. Instead of locking yourself into a long-term contract, you’ll pay a simple monthly subscription fee that covers all your marketing services and goes up or down depending on how many new patients you want each month. Plus, you can cancel anytime (although we think you won’t).
Support for DSO's
Establish Your DSO Online
If your dental group is becoming a DSO, you need a platform for recruiting and acquisitions. We give you the tools to connect with talent, attract potential new partners, and establish your DSO as a presence that is more than just a collection of dental practices.
Custom Digital Content
Bring Your Marketing to Life
Want to level up? Add custom digital content. This can include fresh web copy, a new logo, social media support, and even on-location video shoots — all of which help define your image and help your group stand out to new patients, job seekers, or acquisition partners.
Invest in Your Growth
Gary hosts three podcasts, subscribe to each on your favorite podcast platform.
- Cutting-edge digital marketing for dental groups.
- Growing your patient base and generating real leads.
- Smoothly scaling and developing your organization.
- Retaining top talent for the long-term.
- Weekly interviews with founders, entrepreneurs, and growth addicts.
- Focus on creating a people-first culture.
- Learn to start, scale, and systematize your company.
- And more!
- Hosted by 2 marketing agency founders, documenting their failures and successes to help you build an 8-figure agency.
- Weekly interviews as they talk about all things growing your agency.
- Gary Bird and Tanner Applegate for a weekly rundown on the business of dentistry.
- Understand key problems and changes in the industry.
- Feel more confident and take initiative as an owner.
