How do you identify your target market in 2021? When we look at our dental practices and their target audiences, we identify them through buying cycles! Does a patient have an emergency, do they need a routine cleaning, or are they looking for cosmetic care like dental implants, Invisalign, or Veneers?
Each type of patient has a certain level of investment of both time and money, which translates into their decision-making process before and how much research they will do prior to picking up the phone and calling your practice for an appointment.
